Mersin's Tourism Potential: A Qualitative Research on Mersin University Students
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Abstract
The aim of this study is to conduct a comprehensive qualitative analysis of Mersin's tourism potential, drawing on the perceptions, experiences, and expectations of students from the Department of Tourism Management at Mersin University's Faculty of Tourism. Utilizing a phenomenological design as the qualitative research methodology, data were collected through semi-structured, in-depth interviews conducted during the spring semester of the 2024–2025 academic year (February–April 2025) with 28 carefully selected students representing all grade levels of the department. The data were subsequently analyzed using thematic analysis. The findings compellingly demonstrate that students perceive Mersin as a destination endowed with rich natural and cultural resources, yet its tourism potential remains largely untapped. They identified the city’s notable strengths alongside critical shortcomings, particularly in promotional and marketing strategies, urban transportation, infrastructure, superstructure facilities, and the diversity of available tourism activities. Moreover, students underscored significant opportunities in gastronomy, adventure tourism, and ecotourism, presenting actionable recommendations for harnessing this potential effectively. In conclusion, this study underscores the importance of integrating university students' insights into the strategic development of Mersin’s tourism. Their perspectives offer invaluable and constructive contributions that could pave the way for the effective and sustainable enhancement of the region's tourism potential.
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